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We’re living in a digital age, where everything has made its way online. All businesses, both product-based and services-based, are flourishing online. Nearly all businesses have an online presence today, but why is it that customers trust some more than others?
When you make an online purchase from somewhere for the first time, do you just place your order without giving any second thought to the quality that you’ll get for the price you’re paying? Buyers are a lot smarter and wiser today, and one thing that they most definitely check when making an online purchase is how well reputed an online business is.
Online reputation is a very significant aspect for every business today. It’s crucial for winning customers’ trust and retaining old customers. Your public image is what your customers will judge you for, and therefore, you’ve got to make sure it’s good.
The online reputation of your business can be influenced by numerous factors, including the quality of the content you upload, the nature of your business, visibility, your customer service, and etc. It’s not anyone factor that can dictate how good or bad people will perceive your brand.
Considering how very important it is to maintain a positive online reputation, it’s good to consider investing in online reputation management.
Understanding Online Reputation Management
Online reputation management is a combination of multiple features, including SEO (search engine optimization), marketing, and strategies to promote, maintain and protect an online image. Online reputation management, often referred to as ORM, is an essential tool for businesses today that helps them monitor and maintain their digital reputation.
How Important is Reputation Marketing & Management for Your Business Today?
Trends related to online content shift continuously. Not only that, how people perceive a brand also changes with it. It’s critical for businesses today to be aware of how their customers perceive them and say about them. Not only this, it’s essential for businesses to use this data to improve their reputation among their customers.
The way business is done today is nothing like how it was done a decade ago. It’s the age of digitalization, and any business that fails to match the pace of evolving trends and technology have no chance to stand against their competition. A massive percentage of people today prefer dealing with businesses online from the comfort of their homes rather than going all the way to the physical stores.
Looking at how things are moving today, it’s best to dedicate resources to online reputation management.
Let’s see why we say online reputation management is important, especially today.
It Boosts Sales
Online reputation management is important to maintain a positive online reputation. When a customer is planning to buy from a brand, they go through the reviews to see what others who’ve had an experience with the brand have got to say about it. Businesses with plenty of positive reviews end to get more attraction and more sales. People are more comfortable and confident buying from such brands as compared to those that have negative reviews.
The better the online reputation of a brand, the more sales it’ll generate. Businesses that don’t work on building a positive online reputation often miss out on the opportunity to make big profits.
Helps Build a Strong Brand Image
Every business wants people to think quality and perfection when they hear their name. It takes a lot of effort to build a brand image. The stronger your brand image, the stronger your position in the market will be. Online reputation management can help you establish a strong and positive brand image.
A strong brand image not only attracts new customers but also makes older customers coming back to you. However, if there’s a dent in your brand image, even as small as a negative review, not only will you lose the opportunity to make new customers, you’ll also lose your loyal customers. Nobody wants to risk their money in something that has a questionable reputation. With online reputation management, you’ll be able to not only build a positive brand image but also ensure that it stays that way.
Unlike brick and mortar stores, where customers come to you when you’re dealing online, you’ve got to go to the customers yourself. The visibility of your business on the internet is extremely crucial. Even if you’re offering the best, most innovative products, you won’t get the desired response if you aren’t reaching the right audience.
Online reputation management can help you enhance your visibility. To improve your visibility, you need a website that is rich in well-designed content. You need to take your brand to social media platforms like YouTube, Twitter, and Facebook, where you’re likely to find a huge audience. Online reputation management helps you manage and excel at various online marketing channels and ensure that there’s valuable content for your customers every day. With effective online reputation management strategies, you can stay on top of your competitors and present yourself as the ultimate solution that your customers need.
Builds Credibility and Trust
We can’t stress enough the importance of maintaining a positive online reputation. If you’ve got a good reputation on the internet, new customers will automatically feel more confident when they’re purchasing from you.
With the advent of the internet and social media, everyone has an open right to have an opinion about anything and everything, which makes it all more important for you to work on managing your online reputation. People buy only from the brands they trust, and the better your online reputation is, the more credible you’ll appear before your customers, and they’re more likely to place their trust in your and products and services.
Trust is the core of any business. If there’s no trust, the chances of your business flourishing and growing are slim. No customer would want to build an association with a brand that has a negative reputation. With effective online reputation management, you can efficiently manage the content that goes public. Online reputation management makes sure that the content that goes public isn’t unattended. Basically, you get to control what your customers get to see. And with that, you’re in a better position to build credibility and trust.
Controls What Content Goes Public and Helps You Improve
It’s absolutely normal for a business to receive negative feedback once in a while. While you wouldn’t want that to happen even once, you can take it as an opportunity to improve. If you don’t know which areas of your business need improvement, you may never get better. However, not everyone needs to know your weaknesses. And that’s where online reputation management comes into play.
Like we explained earlier, online reputation management can assist you in controlling the content that goes online. Having said that, you get to keep the negative reviews (even a single one among hundreds of positive reviews) from going online.
This way, you get to improve in areas that negative feedback highlights without having your online reputation impacted. You get to put your best face forward.
Better Ranking on Google Search Engine Results Page
Businesses that focus on managing and improving their online reputation get ranked high up on the Google Search Engine Results Page. Your online reputation has a major impact on SEO. The better your online reputation, the better you’ll be ranked by Google algorithms. In this digital age, there’s nothing a business would want more than getting ranked higher in the search results. Statistics suggest that most people only view the websites that appear on the top of the list, while a great number visits most results on the first page and a very small percentage of people actually bother going to the second page of the search results on Google.
Another reason why online reputation management is important is the generation of greater revenues. When your online reputation is good, more people will trust you and invest in your products and services. The larger your customer base, the greater the profits. It won’t be wrong to say that your online reputation will impact how well your business performs. The more sales you get, the more revenue you get to generate.
Attracts Competitive Employees
A good online reputation not only attracts customers but also attracts competitive and skilled employees. Everyone wants to be associated with companies that have a good repute. And your business will always be in need of skilled and talented staff. An efficient workforce forms the foundation of a stable, strong, and successful business. If your online reputation is good, potential employees would like to be a part of it. If your brand has a poor and negative image on the web, it’ll be quite a challenge to pull in a good workforce. Just like a customer would check the reputation of a brand before they lock their purchases, any employees that you approach will also check how well-reputed your company is before they sign up to be a part of it.
Better Growth Opportunities
You need good investment to grow your business and tap into new opportunities and possibilities. The bigger your investment, the more room you’ve got to experiment with ideas and strategies. With online reputation management, you get better opportunities. Do you know how and why? Potential investors will look up for your brand on the web to see how people see you and if investing in your business will offer them any sort of benefit. An investor would never risk putting their money in a business that has a negative reputation. An investor is more like a part of your businesses, and they certainly wouldn’t want to be a part of something that puts their reputation at stake. A good online reputation attracts investors, which eventually opens doors to more growth opportunities for your business.
Easier to Obtain Bank Loans
Many business owners apply for bank loans to get the necessary funding for growth. It could be for launching a new product line, a new physical store, or any other aspect of the business that requires a hefty investment that you don’t have in hand. Banks provide commercial loans only to businesses that hold a promising future and can repay them. If your online reputation is one that makes your business look promising to the bank, you’re likely to obtain a loan from the bank easily. However, if your online reputation is questionable, a bank won’t risk lending you money, no matter how you try to convince them. Online reputation management makes the road a lot less bumpy for you.
Online reputation management may look simple and straightforward, but it really isn’t. It’s more of a super strategy that encompasses several aspects of your online marketing and content strategy. It improves your image on the web, thereby improving the way you people perceive your brand. It’s not limited to bagging in more sales and generating more revenue. Its benefits are far more reaching than just that. It makes way for better employees, greater growth opportunities, and smoother and more streamlined matters with the banks in case you ever want to apply for a business loan.
Conclusion on Online Reputation Management for Your Business
A strong and positive online reputation is what every online business strives for today because of all the right reasons. No matter how innovative your ideas are, how good your products are, how strong your marketing is, and how much effort you put in to make your business a success. It’ll all go in vain if you fail at establishing and maintaining a positive online reputation.