A recent study reveals that 93 percent of consumers consult online reviews before making a purchasing decision. This statistic drives home the idea that a business’s online reputation can make or break them. There are many strategies to manage a…
In a world where consumers have access to all the information they need about the products and services they need, they've become more meticulous when it comes to their purchases. Here's where reviews come in. Reviews help consumers make the…
Consumers are becoming more and more reliant on the internet in order to make informed decisions as they go along. It's how they find local businesses, too. With practically everyone moving online or at least establishing an online presence these…
Every time businesses think of products or promotions to offer, customers are on the first list of factors to consider. Why? Because it is an obvious fact that customers are the key components of why most businesses are running in…
Before potential customers make the decision to do business with a company, what is the first thing they default to doing? They will usually hop on the web and conduct a search on the company. They will usually be on…
Google has been people’s primary source of information about various products and services, and it has been a reliable source for many years now. In case you didn't notice, the search engine temporarily removed the customer feedback section during the…
When it comes to marketing for businesses, online reviews are frequently discussed. They are not just a bunch of praises and complaints; instead, they are reputation management tools. Customer feedback on different internet-based platforms, such as Yelp, Google My Business,…
Reputation management influences what others believe about an organization or person online. Because of technological advancements and current global challenges, it is more important than ever to take your online reputation seriously. A good reputation may help or hurt your…
Customer reviews can either make or break your brand. On the one hand, you'll be getting the most honest feedback from your target audience in the purest way possible. On the other hand, if these reviews are mostly negative, your…
Online Reputation Management or ORM is a relatively new concept in the age of digital marketing. The bulk of ORM is focused on monitoring how the online world perceives your brand and what impression leaves on customers. There are plenty…