It pays—literally—for a business to have a positive reputation. If a customer has an exceptional…
“No matter what they say, the customer is always right.”
As a business owner, you’ve probably heard this old adage many times (and far more than you’d like to admit). Whether you stumbled across an old article highlighting the need to acknowledge customers’ needs or heard it from a mentor, there’s no denying the penultimate power that an opinion can have. This is especially true in times like these, where Google reviews are far more commonplace and accessible than ever before.
Anyone can say anything about everything today (and this includes your business)
Whether it’s over a dish or a full-scale piece of industrial-grade equipment, there is always a review that can be found regarding a product, service, or experience. In fact, thanks to the Reviews tool, more customers feel empowered to partake in something that is being offered to them while also having the capability to say something about it after!
Today, Google Reviews can make or break a business’s shot at success because of how most, if not all, online consumers depend on it to form their opinions and make decisions. Given that online reviews themselves are the first thing customers see when they do a search for a business like yours, it’s easy to see why it’s critical to get things right by racking up great feedback.
Like all tasks and goals in today’s digitally-driven era, getting good reviews (while deflecting the bad ones) is a task that’s easier said than done. Fortunately, there’s one strategy that will help you leverage the power of Google reviews in your favor: Online reputation management (ORM).
Using online reputation management to improve your Google Reviews
When using the power of Google Reviews to your advantage, it’s important to note that nothing else gets the job done better than having the right ORM strategy in place. Yet, many people don’t realize that making the most out of the approach in question merely involves taking a handful of best practices in mind!
If you’re trying to make the most of your current online presence but don’t know how else to use the reviews to your advantage, here are a few key practices worth considering:
- Maintain constant engagement at all costs
One of the fundamental aspects of effective online reputation management (and conversely, a catalyst of successful Google Reviews) is constant engagement.
Although it may not seem like such a pivotal factor to most people, the truth is that efforts for engagement bear far more impact on the way customers perceive and review a business than many other offers will. If you aren’t convinced that this is all true, here’s a finding from a study by Bazaarvoice that will: Seven out of ten people indicated that a brand’s response to an online review changed their perception of the brand.
Once you get your digital marketing work going and start emphasizing the value of reviews, your best shot is to start doubling-down on the way that you handle customers with these practices:
- Responding to any questions or queries in your Google My Business account, social media pages, or online directories
- Taking care of bad reviews (and thanking good ones) with appropriate actions
- Crafting posts that help inhibit customer reviews
Invest in a helping hand
If there’s anything that must be learned in today’s digital world about Google Reviews and how you can use them to your advantage, it’s that helping hands will make a world of difference.
Today, there are different products and solutions that can greatly help with cultivating your online reputation management work well enough to start raking in great reviews. From AI-driven software to top-notch services, there is nearly anything that you can think of to improve your ORM to the fullest extent with minimal effort and maximum results.
One such example of a “helping hand” investment is Turnkey Reputation’s online reputation management services. Our team of experts works round the clock to focus on its reviews to the point where it stays at the top of the leaderboards (with none of the unwanted errors)!
Conclusion on Google Reviews
Paying attention to the write-ups about your business on Google Reviews is now a more critical task than ever before because of how they can influence your level of success. Through this guide’s help and the tips mentioned above, you’ll be able to ensure that your company takes control of your reviews so that you can take your efforts to the next level!
Turnkey Reputation provides top-quality online reputation management services and the best reputation management software in the United States that money can buy. Get in touch with us today to learn more about how our solutions can boost your business!