It pays—literally—for a business to have a positive reputation. If a customer has an exceptional…
The digital revolution has paved the way for businesses to harness the power of various tools, including the realm of the internet. Here, businesses are empowered to create a space for their business, where followers and prospects alike can engage with their products and services. You can implement marketing campaigns with the help of platforms, as well as showcase content that continues to draw people in.
As beneficial as this can be to businesses, the internet is a double-edged sword. It also allows consumers the opportunity to share thoughts about the businesses they transact with, and any form of promotion you’ve invested in can be broken down by a negative review.
In other words, managing your online reputation can be extremely challenging. Specific factors come into play, and knowing about them allows you to take better control of the narrative, allowing you to create a resounding positive image. Here’s what you need to know about online reputation management:
Factor #1: Social Media
Social media giants like Facebook, Instagram, and Twitter are used mainly to engage with customers. It’s a non-negotiable part of all businesses, especially since constant use can help you build your brand. Most businesses use these sights to bring out the human sides of their companies, done through posting original and curated photos, ideas, and even comments that continuously engage customers.
To fully utilize social media, make sure to respond to people who pay attention to your posts. Anyone that needs feedback must be reached out to in a timely manner, as this leaves a lasting impression that you care. While it’s inevitable that criticism will flourish, make sure to choose your battles. The goal is to be as attentive as possible, as it can help you better manage your online presence in the long run.
Factor #2: Website
Apart from social media, your business also needs the steady grace of a website. This is where your online reputation should be founded, a constant presence that appears whenever keywords are searched, or if your customers want to find more information about your products and services.
This website should contain your products, launches, social media, community work, awards, and even your leaders. Anything that can serve as proof that your business is trustworthy should be incorporated into the mix, including testimonials. Bear in mind that the website is where you can have full control over—best to use it well!
Factor #3: Online Reviews and Ratings
The internet serves as a platform where people can freely share their experiences, especially when it comes to products and services they’ve come across. You’ll want these opinions to affect you positively, but feedback encompasses a variety of things—your customer service, product integrity, and even how you’ve decided to decorate one of your customers. These opinions find their way into review sites like Yelp and Google, serving as either warnings and recommendations to other prospects.
It’s always in your best interest to monitor these sites, especially if you wish to build a positive online reputation. You’ll want to come up with strategies that help you harness the good comments and at the same time, figure out how to address the biting ones.
Invest in the Best Reputation Management Software
From everything gathered, it’s safe to deduce that managing your online reputation can be challenging. As a business owner, you’ll likely be donning various hats, trying to ensure that every aspect runs smoothly. Negating your reputation online can be costly, though, which is why it’s vital to pay close attention to how it’s currently managed online.
To improve your online reputation management campaign, allow TurnKey Reputation to help. We offer you a software platform designed to help automate the task, in the best possible way.
Managing your online reputation doesn’t have to be difficult—boost your business 24/7 with us. Try for free today!