If you previously managed an online store, you have likely experienced some spike in activity due to the ongoing pandemic. People are heading online to buy their things to keep safe. While this might seem like good news for businesses, there are some factors you must seriously consider, especially when it comes to managing your reputation. If you have just recently experienced an increase in online reviews, you should seriously consider reputation management software.

That being said, how do you actually pick the right reputation management software? Here is how to do it:

1. Know your goals

First things first, you will need to know what your goals are. Do you want to maintain flawless 5-star reviews for your company, or do you want to offer the best customer experience possible? Whatever your goals may be, it will dictate what kind of software you will use. Different reputation management software comes with various features to achieve distinct goals. Your job then is to pick the right software that will allow you to achieve said goals.

2. Understand what is available

Once you have considered your goals, look around at the available software. There are a lot of choices out there but do not mistake any ads as a guarantee that the software is good. Read the reviews and do your own research to see which software is excellent.

3. List down your top picks

Once you have found some choices, create a table of your goals and requirements. Organize them in such a way that a column contains all the management software while rows contain the features you need. Go ahead and tick the boxes that the software can offer, and see which ones tick the most boxes. What you are essentially doing here is weighing the pros and cons of each option, picking the one that gives the most benefits.

4. Test and try out the different software

Once you have narrowed your list down even further by choosing the ones you believe in fitting your company, now is the time to try it out. Many software companies offer demos for their software, so ask them to walk you through the reputation management software. Remember, what looks good on paper may not work well in the real world, so this will help you decide once and for all which option overtakes all the other solutions.

Conclusion

Once you have done all of that, you may find the right software to use for your business! That being said, using the software does not mean that results will pop up quickly, nor does it mean your reputation will improve immediately. However, it will allow you to manage your online reputation much more easily, allowing you to manage and improve your reputation to ensure that you create a brand that attracts people. 

Turnkey Reputation offers an automated reputation marketing system with features like active monitoring, monthly reporting, and more to help companies boost their online brand 24/7. If you are looking for the best reputation management software to grow your business, sign up for the free trial of our software today!

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