It is no longer a secret that social media platforms like Facebook are powerful tools…
Any type of online content today that catches people’s attention can immediately go viral because of the power of the internet. As good as this might be for a brand that gets to invoke a good image, the same virality can harm a business when a negative perception spreads about it!
Imagine random people spreading negative feedback about your business. If not addressed promptly, these are sure to harm your sales rates. As consumers today refer to online reviews before making a purchase, anything negative about your business is assured to wreck your business performance.
Others say that bad publicity is still publicity—but if your sales are affected by this bad publicity, it is a different story. Some entrepreneurs may not see yet how an online business reputation can impact their business status unless it happens to them. Do not wait for that moment, and instead focus on keeping an excellent online reputation for your business from the onset!
Having a positive reputation can bring you many advantages that can lead to more good for your business. Here are some of them worth mentioning:
1) Gives Your Business the Upper Hand
A business full of positive customer feedback will always be the more preferred brand of consumers. A study even suggests that 93 percent of online consumers check the online reviews of products and services before they decide to buy or avail of them. If you think these online reviews can never affect your business’s performance, you need to reprioritize now and focus on gaining five stars and positive feedback! We discuss how different industries are using our customer review software to get more Google reviews here.
2) Increases Your Sales
According to a study by the University of Technology in Sydney, people are willing to pay 22 percent more for a product or service from reliable companies. This study shows how people’s feelings towards a company affect their decision to buy.
The more convinced they are of your brand, the more they will consider your business. That cannot happen if you have a negative online reputation. People would not hesitate to drop products or appointments if they see another brand doing better than yours based on the number and quality of reviews these other brands receive.
3) Puts You In More Control
No one brand can control how people should think or feel about their business. People are free to express their opinions about any service or product they paid for. However, having a positive online reputation can somehow give you that control.
If more people love your brand online, whether you ask them or not, they will make sure that they talk good about your products and services. They will highlight whatever they see great about your business and will not hesitate to influence other people to think the same!
4) Your Brand Gets Better Engagement
Social media engagement is more than the number of followers your brand has across all platforms. It is how your brand can stand out against similar businesses in the industry. Good engagement means that your brand entertains your target audience—and as a result, they want to stay connected with your brand.
Building good engagement with your online community can solidify your relationship and establish the brand better. All these are not possible if they do not see your brand or company worth the follow!
Keeping a positive branding can keep current connections and also encourage more followers in the process.
Improve Online Reputation Conclusion
If you want any or all of these to happen to your business, you should care for your business in all of its aspects. That means selling a good service or product, having a quality team to help you manage your business, and maintaining an excellent online presence. Make sure you pay attention to this online feedback and promptly work on improving your business’s negative online reviews.
Are you in need of an automated reputation marketing system to monitor and take care of your online presence? Improve your online reputation with us at TurnKey Reputation! We have a system that will do the job for you 24/7. Start your free trial today!