It pays—literally—for a business to have a positive reputation. If a customer has an exceptional…
Your online business’s reputation can ultimately make or break your sales, as customers frequently rely on other reviews before choosing to engage with a company. The way people perceive you is also crucial for building relationships and establishing a loyal customer base, a key ingredient you’ll need to succeed.
Many things contribute to a poor online reputation: lousy website design, tone-deaf public relations messaging, and rude interactions with customers on social media. It’s much harder to repair a negative online reputation than to build a positive one, so make sure you steer clear of mistakes that could quickly unravel your hard work. Here are four tricks to put up your sleeve that will help improve your online reputation:
1) Producing High-Quality, Valuable Content
Quality reigns supreme over quantity when creating content, so craft your strategy to make sure you upload pieces that will truly add value to your target audience’s lives. Adding compelling content to your website and social media profiles will convince your target audience to spend more time on your website, making them more likely to convert and purchase.
You’ll also have to make sure you stand out from your competitors by offering content that’s educational, entertaining, and actionable. The more relevant your content, the more people will regard your company as an expert in your field, helping you cultivate a positive online reputation.
2) Partnering With Social Media Influencers
Internet celebrities have done wonders for improving companies’ online reputations since they’re well-versed in establishing rapport with their audience. Their fans and followers already regard them as a credible source of information within their niche, giving you a valuable opportunity to create deep connections right away.
Partnering and engaging with these influencers will shape your public perception, causing your audience to regard you more favorably. When influencers upload sponsored content or reply to your social media posts, they’re effectively telling their followers that you’re a business they trust, encouraging their fans to do the same.
3) Improving Your Customer Experience
If your customers have an easy time navigating through your website, they’ll be more likely to form positive opinions of your brand. However, if they have difficulty finding the information they need and get lost while browsing, they’ll be less likely to give you their time and money. Improving your customer experience by fine-tuning your website and removing any issues will drastically boost your online reputation, mostly if you eliminate obstacles that prevent customers from filling out contact and payment forms. People will remember their experiences and are more than eager to share them with their network, whether good or bad; whatever they say about your business, you want to make sure it’s something positive.
4) Enabling Customer Feedback
As mentioned above, people rely on others’ reviews and feedback before deciding to purchase a product. Allowing your satisfied customers to leave feedback is a great way to improve your online reputation, as it signals other potential customers that they’ll likely have a similar positive experience with your business.
It’ll be even better if you get influencers to leave glowing reviews on your social media. Their followers know that influencers would rarely risk their reputation when associating with another brand or company, which means they’re more likely to trust such testimonials. Every positive review will elevate you in your industry, especially when they see that customers frequently give you five-star reviews.
Online reputation management can be challenging to navigate, especially in a mercurial digital landscape. However, by practicing these four tips, you’ll get more members of your audience to trust your business and demonstrate why your products and services are worth their time and money.
Turnkey Reputation is an online reputation management system that works with all review websites, helping you monitor what your customers are saying about you. With our reputation management services, you can automate your reputation and skyrocket your brand trust. Start your free trial today!