It pays—literally—for a business to have a positive reputation. If a customer has an exceptional…
Online reviews are essential for every business. Many people rely on reviews to search for the products and services they need, and having no reviews is just as bad as having negative reviews. Without any review, no one will know your offerings are good, which may keep them from trying it at all.
As such, if you are a business with little to no online reviews, you must put effort into generating more reviews in the hopes of attracting more customers to your doorstep. With that in mind, here is what you can do to create more reviews for your business:
1 – Make yourself find-able
No one will be able to review your business if they cannot find you in the first place. It is already hard to get reviewed, but being hard to find online will lower your chances of getting reviews. As such, always make it clear to your customers where you are online and offline.
It could be hyperlinks at the bottom of your social media posts or logos and badges on the site that your website is listed on. As for offline methods, you can put up posters at your place of business telling customers to review you. Also, you can include a request for reviews in your direct marketing strategies.
2 – Follow up with your customers
Whenever a customer purchases from you, this is your chance to follow up with them. In most cases, you will need to follow up to check whether or not the customer is happy. While this is necessary, you can also include link review sites where your business is listed.
You can also include statements like, “Give us feedback today!” Doing this will increase your chances of getting reviewed. Although it is not a guarantee that you will get reviewed, having the link there gives you plenty of opportunities to get reviewed.
3 – Offer incentives in return for reviews
Customers are always on the lookout for benefits that they can maximize on. It can be anything, from promotions to discount bundles. With your reviews, you can do the same by offering incentives for reviews.
For instance, you can send discount codes along with a review link. They will definitely notice the codes, and there is a high chance they will also see the review link. Be a little careful here, however. Paying for reviews is frowned upon and considered unethical by most review sites, so you should never offer a “gift” in return for a review.
What you can do is give them a gift without forcing them to review you to get it. This way, you are essentially thanking them by giving them the promotion and just nudging the review link they can choose to ignore.
Conclusion on Generating More Reviews for Your Business
By applying the above tips, you can increase your chances of getting online reviews, boost your online presence, and attract new visitors to your website. After you have received your reviews, now’s the time to look through them, whether positive or negative.
They are an excellent source of feedback. From negative reviews, you can find constructive ways to improve your offerings. You will also need to deal with toxic reviews appropriately to assuage any misconceptions about your brand and offerings. Make sure to thank customers who write positive reviews and respond to negative reviews that the customers’ concerns are noted and that you will do better in the future!
TurnKey reputation offers a 24/7 automated reputation marketing system to help your business boost its online presence, manage reviews, and more. Work with us today and maximize your marketing with the best reputation management software!